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How it's going
- Visitors searched for "tričko" with no results - consider adding it.
- Most revenue comes from zoznam / organic.
Revenue ?
4 333,88 EUR
products, excl. VAT
-
Orders ?
62
excl. cancelled/returned
-
AOV ?
69,90 EUR
avg. value
-
Conversion ?
18,51 %
335 visitors
-
Orders: new / returning ?
18 / 44
29 % new
Time / touches ?
3,1 d
2,6 touches to purchase
Tracked journey ?
100,0 %
62 of 62 orders
▲▼ comparison against the period 26. 6. 2026 - 25. 7. 2026
Your pricing band by orders
Start
1 200 Kč/ year excl. VAT
For information, per the order-based pricing. Only orders confirmed by a server integration count towards the pricing band. Orders reported only by the browser tracking code do not affect pricing or billing. A higher price applies only from the next annual renewal - your current plan stays until the end of the period.
Visits (sessions) ?
335
1,1 pages / session
-
Visitors ?
335
unique people (not sessions)
-
Bounce rate ?
0,0 %
of 335 sessions
Avg. session length ?
0 m 0 s
≈ 0 s per session
Bot share ?
0,0 %
0 bot visits
Credit notes ?
0,00 EUR
deducted from revenue
Cancelled / returned ?
9
438,96 EUR · not counted in revenue
Gross profit ?
2 132,84 EUR
from items with purchase price
Margin ?
49,2 %
coverage 100 % of rows
Traffic over time ?
Orders and conversion over time ?
Performance by weekday ?
| Day | Average visitors | Average orders | Conversion | Average revenue |
|---|---|---|---|---|
| Monday | 9,2 | 1,2 | 13,0 % | 99,17 EUR |
| Tuesday | 12,5 | 2,8 | 22,0 % | 216,65 EUR |
| Wednesday | 12,8 | 2,0 | 15,7 % | 133,68 EUR |
| Thursday | 10,8 | 3,0 | 27,9 % | 185,94 EUR |
| Friday | 9,3 | 1,8 | 18,9 % | 103,33 EUR |
| Saturday | 11,8 | 3,0 | 25,5 % | 209,76 EUR |
| Sunday | 12,2 | 1,2 | 9,8 % | 88,13 EUR |
What changed ?
Visitors
335
-
Previous period: 0
Conversion rate
18,51 %
-
Previous period: -
Average order value
69,90 EUR
-
Previous period: -
Largest channel changes
zoznam / organic
1 108,94 EUR
New in period Previous period: 0,00 EUR
google / cpc
842,67 EUR
New in period Previous period: 0,00 EUR
newsletter / email
764,30 EUR
New in period Previous period: 0,00 EUR
facebook / social
576,90 EUR
New in period Previous period: 0,00 EUR
Largest product changes
Mikina na zips
1 071,40 EUR
New in period Previous period: 0,00 EUR
Mikina s kapucňou
886,13 EUR
New in period Previous period: 0,00 EUR
Batoh
700,97 EUR
New in period Previous period: 0,00 EUR
Tričko Premium
621,76 EUR
New in period Previous period: 0,00 EUR
Why are my numbers different from Google Analytics?
- We do not lose visits to declined cookie consent - our measurement does not rely on its own analytics cookies, and with server-side modules it does not depend on a browser script. That is why our numbers can be higher than Google Analytics.
- Compare like for like. The headline number in Google Analytics is "active users" - the closest match here is "Visitors" (unique people), not "Visits (sessions)", of which there are always more. The definitions differ, so don't expect identical numbers.
We filter out bots. Automated traffic (search engines, monitoring, tools) is excluded by default. You can edit the list of User-Agents in the site settings ("Exclude from tracking") and show them anytime with the "incl. bots" toggle.
Channel groups (GA4) ?
| Channel | Sessions | Visitors | Share |
|---|---|---|---|
| organic_search | 94 | 94 | 28.1 % |
| 69 | 69 | 20.6 % | |
| paid_search | 69 | 69 | 20.6 % |
| direct | 54 | 54 | 16.1 % |
| organic_social | 49 | 49 | 14.6 % |
| Total | 335 | 335 | 100 % |
Channel group share
Revenue over time
Chart annotations ?
| Date | Label | |
|---|---|---|
| No annotations in this period yet. | ||
Channels (source / medium)
| Source | Medium | Orders | Revenue | Share |
|---|---|---|---|---|
| zoznam | organic | 12 | 1 108,94 EUR | 25.6 % |
| cpc | 10 | 842,67 EUR | 19.4 % | |
| newsletter | 12 | 764,30 EUR | 17.6 % | |
| social | 8 | 576,90 EUR | 13.3 % | |
| Direct | (none) | 9 | 545,68 EUR | 12.6 % |
| organic | 11 | 495,39 EUR | 11.4 % | |
| Shown total | 62 | 4 333,88 EUR | 100 % | |
Channel share of revenue
Profit by channel ?
| Channel | Orders | Revenue | Purchase cost | Profit | Margin | Cost coverage |
|---|---|---|---|---|---|---|
| zoznam / organic | 12 | 1 108,94 EUR | 578,50 EUR | 530,45 EUR | 47,8 % | 100 % |
| google / cpc | 10 | 842,67 EUR | 430,50 EUR | 412,18 EUR | 48,9 % | 100 % |
| newsletter / email | 12 | 764,30 EUR | 384,50 EUR | 379,78 EUR | 49,7 % | 100 % |
| facebook / social | 8 | 576,90 EUR | 290,50 EUR | 286,39 EUR | 49,6 % | 100 % |
| Direct / (none) | 9 | 545,68 EUR | 272,50 EUR | 273,17 EUR | 50,1 % | 100 % |
| google / organic | 11 | 495,39 EUR | 244,50 EUR | 250,87 EUR | 50,6 % | 100 % |
All events ?
| Event type | Count | Share |
|---|---|---|
pageview (Page view) | 364 | 33.6 % |
view_item (Product view) | 335 | 30.9 % |
add_to_cart (Add to cart) | 199 | 18.4 % |
begin_checkout (Checkout started) | 71 | 6.6 % |
purchase (Purchase) | 62 | 5.7 % |
search (Search) | 52 | 4.8 % |
| Total | 1083 | 100 % |
Funnel - drop-off between steps ?
| Step | Visitors | from previous ? | from 1st step ? |
|---|---|---|---|
| Visit | 335 | - | 100 % |
| Product detail | 335 | 100 % | 100 % |
| Add to cart | 199 | 59.4 % | 59.4 % |
| Checkout | 71 | 35.7 % | 21.2 % |
| Purchase | 62 | 87.3 % | 18.5 % |
Funnel (chart)
New, returning and guest customers ?
New customers
18
orders
1 251,88 EUR
Average order: 69,55 EUR
Returning customers
44
orders
3 082,00 EUR
Average order: 70,05 EUR
Guests
0
orders
0,00 EUR
Average order: 0,00 EUR
Voucher performance ?
| Voucher | Orders | Revenue | Discount | Average order |
|---|---|---|---|---|
| No voucher | 62 | 4 333,88 EUR | 0,00 EUR | 69,90 EUR |
Top products
| Product | Qty | Orders ? | Cust. ? | Revenue | Profit ? | Margin |
|---|---|---|---|---|---|---|
| Mikina na zips #104 | 22 | 13 | 11 | 1 071,40 EUR | 477,40 EUR | 44.6 % |
| Mikina s kapucňou #103 | 21 | 14 | 11 | 886,13 EUR | 424,20 EUR | 47.9 % |
| Batoh #107 | 18 | 12 | 10 | 700,97 EUR | 322,92 EUR | 46.1 % |
| Tričko Premium #102 | 32 | 19 | 13 | 621,76 EUR | 333,76 EUR | 53.7 % |
| Tričko Basic #101 | 26 | 12 | 10 | 336,07 EUR | 180,18 EUR | 53.6 % |
| Fľaša na vodu #108 | 31 | 20 | 13 | 299,86 EUR | 160,27 EUR | 53.4 % |
| Šiltovka #105 | 22 | 16 | 10 | 248,60 EUR | 138,60 EUR | 55.8 % |
| Ponožky (3 páry) #106 | 21 | 12 | 10 | 169,05 EUR | 95,55 EUR | 56.5 % |
Revenue by category
| Category | Qty | Orders | Cust. | Revenue |
|---|---|---|---|---|
| Mikiny | 43 | 24 | 17 | 1 957,53 EUR |
| Doplnky | 92 | 45 | 18 | 1 418,48 EUR |
| Tričká | 58 | 28 | 16 | 957,83 EUR |
Top categories by views ?
| Category | Views | Visitors |
|---|---|---|
| No data for this period. | ||
Top pages ?
| Page | Views | Visitors | Share |
|---|---|---|---|
| / | 335 | 335 | 47.9 % |
| /produkt/106 | 55 | 55 | 7.9 % |
| /produkt/101 | 49 | 49 | 7 % |
| /produkt/104 | 46 | 46 | 6.6 % |
| /produkt/105 | 40 | 40 | 5.7 % |
| /produkt/102 | 39 | 39 | 5.6 % |
| /produkt/108 | 38 | 38 | 5.4 % |
| /produkt/107 | 35 | 35 | 5 % |
| /produkt/103 | 33 | 33 | 4.7 % |
| /stara-stranka | 29 | 29 | 4.1 % |
Landing pages ?
| Page | Visitors | Share |
|---|---|---|
| / | 335 | 100 % |
Traffic sources (referrers) ?
| Referrer | Visitors | Share |
|---|---|---|
| Direct (no referrer) | 123 | 36.7 % |
| https://www.google.com/ | 116 | 34.6 % |
| https://www.facebook.com/ | 49 | 14.6 % |
| https://www.zoznam.sk/ | 47 | 14 % |
Session entry pages ?
| Page | Sessions | Share |
|---|---|---|
| / | 335 | 100 % |
Session exit pages ?
| Page | Sessions | Share |
|---|---|---|
| / | 306 | 91.3 % |
| /stara-stranka | 29 | 8.7 % |
Visitor technology ?
Device (mobile/desktop/tablet)
| Mobile | 146 | 43.6 % |
| Desktop | 121 | 36.1 % |
| Tablet | 68 | 20.3 % |
Operating system
| Android | 86 | 25.7 % |
| iOS | 72 | 21.5 % |
| macOS | 69 | 20.6 % |
| Linux | 58 | 17.3 % |
| Windows | 50 | 14.9 % |
Browser
| Chrome | 130 | 38.8 % |
| Firefox | 76 | 22.7 % |
| Safari | 65 | 19.4 % |
| Edge | 64 | 19.1 % |
Country
| SK | 165 | 49.3 % |
| CZ | 81 | 24.2 % |
| HU | 48 | 14.3 % |
| AT | 41 | 12.2 % |
On-site search ?
| Search term | Count | No results |
|---|---|---|
| tričko | 38 | ⚠ 8 |
| xyzzy | 14 | ⚠ 3 |
404 error pages ?
| URL | Hits | Share |
|---|---|---|
| /stara-stranka | 29 | 100 % |
Payment & shipping
| Payment | Orders | Revenue | Share |
|---|---|---|---|
| Dobierka | 32 | 2 468,05 | 56.9 % |
| Platobná karta | 30 | 1 865,83 | 43.1 % |
| Shown total | 62 | 4 333,88 | 100 % |
| Carrier | Orders | Revenue | Share |
|---|---|---|---|
| Packeta | 19 | 1 536,16 | 35.4 % |
| Osobný odber | 23 | 1 529,27 | 35.3 % |
| GLS | 20 | 1 268,45 | 29.3 % |
| Shown total | 62 | 4 333,88 | 100 % |
Top campaigns
| Campaign | Orders | Revenue | Share |
|---|---|---|---|
| newsletter-13 | 3 | 241,30 EUR | 31.6 % |
| newsletter-27 | 2 | 200,81 EUR | 26.3 % |
| newsletter-26 | 1 | 87,64 EUR | 11.5 % |
| newsletter-11 | 1 | 74,31 EUR | 9.7 % |
| newsletter-16 | 1 | 55,04 EUR | 7.2 % |
| newsletter-25 | 1 | 48,70 EUR | 6.4 % |
| newsletter-23 | 1 | 35,53 EUR | 4.6 % |
| newsletter-6 | 1 | 11,30 EUR | 1.5 % |
| newsletter-3 | 1 | 9,67 EUR | 1.3 % |
Cancellations by payment and source ?
A higher rate shows an association with a payment method or source, not a proven cause of cancellation.
By payment method
| Group | Orders | Cancellations | Cancellation rate | Cancelled value |
|---|---|---|---|---|
| Dobierka | 38 | 6 | 15,8 % | 370,99 EUR |
| Platobná karta | 33 | 3 | 9,1 % | 67,97 EUR |
By source / medium
| Group | Orders | Cancellations | Cancellation rate | Cancelled value |
|---|---|---|---|---|
| newsletter / email | 15 | 3 | 20,0 % | 178,29 EUR |
| google / organic | 14 | 3 | 21,4 % | 82,53 EUR |
| zoznam / organic | 13 | 1 | 7,7 % | 42,20 EUR |
| google / cpc | 11 | 1 | 9,1 % | 97,24 EUR |
| Direct / (none) | 10 | 1 | 10,0 % | 38,70 EUR |
| facebook / social | 8 | 0 | 0,0 % | 0,00 EUR |